Have a relevant title for your ecard. For example: "A Big Hello To A Friend" for an ecard that will be in Friendship: Hello category. This title describes what the ecard is all about in a couple of words. Your title should do the same. Titles help in not just identifying but also help in searches for users.
Upper/Lower Case Convention
As per the 123Greetings convention all the first letters of a word inside an ecard title will be in UPPER case.
Number Of Characters Allowed
The maximum number of characters allowed is 38 characters.